It would be safe to assume, that the way you optimize your landing page can make or break your success. With this in mind, you need to do absolutely everything right about it. Even though there are many elements to a good landing page, when it comes to it, quality content is an absolute paramount. Because of this, in order to make a killer landing page, what you need is a killer content and here are few tips and tricks on how to make this happen.
Headlines that Matter
First of all, there is a recent statistic that claims how 8 out of 10 people online read nothing but the headline. Now, even though they can sometimes be misleading, there is yet another purpose that they may hope to serve. Namely, a catchy, exact and relevant headline or sub-headline can compel site’s visitors into reading further. This way, once you finally succeed in driving traffic to your page, you will have a shot at keeping them there. What good is even the most quality content if no one even decides to try and read it?
Keeping your content relevant is by far the most important thing there is for quality of your landing page. Even though link thread your visitors may follow, can seem random at times, it is seldom so. This means that people who click on your link expect to hear something that will be of significance to them. By failing to provide them with this you will quickly lose their attention. In order to avoid such thing from happening, you first need to try and employ empathy, so that you can quickly identify what is it that your clients want to read. Next, it is your job to find a way to provide it to them.
Unfortunately, even with all the technological advancement of 21st century, what we are constantly lacking is time. Most people, find every second of their time to be extremely valuable and will therefore instantly quit any activity that they deem to be futile. For this reason, you need to keep your statements to the point. Express yourself directly and avoid fillers at all costs. Just find an interesting way to tell your readers what they are there to hear. Nothing more, nothing less. This kind of direct approach is something that most people value above all else.
Landing page optimization
Optimizing your landing page is not an easy thing, especially to a layman, since there are a lot of things to keep an eye out for. Luckily, where there is a will there is always a way. Simply use an online website SEO checker, which may help you in your optimization endeavors. First, in this way you will get an objective assessment of your landing page as well as several tips on areas that need some additional work. Not only that, but this tool can also help you inspect your competition in order to always stay ahead of them.
As for the good examples of efficient landing pages, your choice is quite wide. First of all, there is Wistia, with its layout which is completely brilliant in its simplicity. A simple blue background, with a box to type in your email and a button for registration. This kind of layout is as straightforward as it gets. One additional shiny example here is Unbounce. Their tricks to making a successful landing page are quite simple: interesting design with directional cues going from headlines and of course and detailed information below.
As you can see, making an extraordinary landing page is not that easy. However, seeing how more often than not, your business and your entire livelihood are depending on this, you must do it the right way. With this in mind, pay attention to design, be brief, be exact and of course use all the help you can get.