Social Media Branding Tips You May Not Have Heard So Far

Branding through social media is an interesting concept that gives you a direct line of communication with your audience, giving you both a head start and a competitive edge. The problem is, however, is the fact that with so many possibilities, there’s always a threat that you’ll miss out on a great opportunity, simply because you didn’t know it’s there. There are so many social media branding tips that you haven’t heard so far, some of which may turn out to be pivotal in your future branding efforts. Here are five of them worth considering.

1.      Focus on the right networks

Each network has its audience and once you figure out that this audience aligns with your target demographic, you’ve found the most relevant network for your business. For instance, Instagram is favored by millennials, Snapchat by teens, while Pinterest has a predominantly female audience. Other than this, LinkedIn is ideal for B2B outreach and so on. The problem lies in the fact that, although you know where to focus the bulk of your efforts, you can’t ignore other networks either. Still, some focus and the ability to make priorities can make a world of a difference.

2.      Visual is important

Even though it takes place on social media, branding is still branding and, as such, it needs to rest on the same principles. Speaking of which, the visual markings of your brand such as corporate colors and logo are pivotal for your success. First of all, people are known to register visual information 60,000 times faster than a verbal, which means that these visual markings give a massive boost to your brand recognition. Visual is incredibly important, which is why you should also consider switching to more visual content like infographics, comics or memes. Not only are these formats more immersive but they’re also more attention-grabbing, which is exactly what you need.

3.      Develop a social following locally

One of the most underrated social media branding tips is ignoring the importance of the local market for your business. You see, as long as you have a brick and mortar presence in the local community, developing a social following locally will be an important tool for driving sales and gaining return customers. Needless to say, if you plan to outsource this, you should look for a local company to help you out. For instance, your Victoria-based business needs assistance from a branding agency in Melbourne and looking further away might not be as effective. This kind of insight into the local market could turn out to be game-changing, at one point.

4.      Maintain consistency

When it comes to choosing a business partner or a company to do business with, people are looking for someone they can trust. The best way to boost and establish this trust is through consistency of your content and your overall marketing efforts. So, if it’s written content that we’re talking about, you need to get the same contributors to produce the most (if not all) of it. If you’re producing your own content, you need to find a voice and a tone that suit both you and your demographic. In a way, it might also be a good idea for you to write somewhat of a manifesto and try to stick to it as much as humanly possible, later on.

5.      Influence is a metric

Perhaps the biggest mistake that inexperienced digital marketers make is choosing which influencer to contact based on the number of followers. Sure, the number of followers decides the reach but they’re called influencers for a reason, and that reason is the fact that social media influence is the most important metric at their disposal.

If a person promoting your brand addresses their audience directly, how likely are they to listen? Why? If not, why not? Think about it, a renowned medical expert, praising a medication or a piece of medical equipment does it a far greater service than a movie star, even though the expert in question may have by a tiny fraction of following. Measuring influence, on the other hand, is not an easy thing, but there are some platforms dabbling in such matters. Consulting them first might be a good idea.


While these tips may sound quite specific in some aspects, they still give you the freedom to customize your brand in any way that you see fit. Keep in mind, nonetheless, that if you want a loyal audience, you need to develop a brand that will speak to them on a personal level. Share their values and use your social media the way in which they would. This way, you can’t miss.

Read More


The Problem of E-waste

E-waste (electronic waste) is the term used to describe any electronics that are considered no longer useful. Technology is constantly and rapidly evolving and improving, which leads many electronic products to become “trash” within just a small time frame. Improper disposal of electronics can lead to major negative impacts on the soil, air, and water components of our environment.


Read More

4 Tips for Promoting Apps for Local Markets

Mobile traffic and mobile device usage have skyrocketed over the past few years and mobile apps are continuously rising in popularity. Nowadays, many people use various mobile apps to stay updated, entertained or simply enjoy products and services from their favorite brands. Meanwhile, businesses are making an effort to develop mobile apps for their target audience that will meet and even exceed the customers’ needs and expectations. (more…)

Read More

The Ultimate Guide to Buying Headphones

Several decades ago, headphones may have been a high-tech gadget, but today they are one of the most common items that virtually everyone owns. There are various types, brands and traits of these items, and you have more choice than ever, which can sometimes be considered a downside. You see, having too much choice means that it might be difficult to choose the right ones. With this in mind, here is a simple step-by-step guide for buying headphones.


Read More

office gadgets

5 Tips for Starting a Web-Based Business

Starting a web-based company can be rather difficult. You have to consider the right marketplace, create and market a product, build an online store and cater to all of your customers’ wants and needs without getting buried by the already large number of competitors. There are things you can do all by yourself without breaking a sweat, but there are also those that require professional help if you wish to avoid shooting yourself in the leg, metaphorically speaking. That’s why we’ve prepared this nifty little list of tips that will help you successfully start your own online business. (more…)

Read More

5 Most Common Attacks to Protect your Site Against

Having your own personal website used to be a right reserved only for developers and those who can afford it. Today, however, people can create an entire website, complete with contact info, various pages filled with content or even an e-commerce store with just a couple of clicks. With so many websites being created every day, hackers are presented with a unique opportunity to get as much information they possibly can, using various shady methods and techniques. That said, let’s go over some of the most common cyber-attacks used by hackers worldwide, as well as some tips on how to prevent them from happening in the first place. (more…)

Read More

4 Steps to Optimize Your Ecommerce Website

1Optimization of your website in order to provide a better user experience is an important thing, and even more so when it comes to ecommerce. You see, the average conversion rate of most sites online is about 2.35 percent of all visitors. On the other hand, with a proper amount of optimization, you can easily achieve as high as 5.31 percent, which is more than double. This would mean that for every 100 visitors to your website, you would get 5-6 customers instead of 2-3. Still, how do you optimize your ecommerce website? Let’s find out! (more…)

Read More

Growth-Hacking Tips for Ecommerce Websites

arrows-1915374_960_720An ecommerce website requires growth tactics different from non-commercial websites. What’s more, online traders focus on higher conversion rates, rather than mere traffic. Because of that, e-stores need a special approach when it comes to creating growth strategies. Everything they post or think of should be related to sales. However, being aggressive and invasive in talking customers into buying your products can boomerang back and bring no benefit. Therefore, here are some clever ways of growing your ecommerce website into a popular e-shopping place. (more…)

Read More

5 Interesting Ways to Earn Money on the Internet

startup-photosWhether you’re looking for a part-time job to pay off your student loan, or you need some additional money to support your family, the Internet offers many job opportunities. Owing to technological advances, we have access to an enormous market of virtual jobs that we can easily fit into our busy schedules. You can often find a side-job that you are truly interested in, that can ultimately become more than just a way of earning a few extra bucks. (more…)

Read More

An Overview of WordPress’ Competition

wordpress laptopWordPress (WP) is a platform which stands out from the rest of the content management systems (CMSs). It is estimated that around one-fourth of internet content is managed via this solution, which is already enough to strike awe. The driving force behind this stellar success is certainly WP’s user-friendliness. You do not have to possess coding or web design skills in order to get the digital show on the road. Also, there is a myriad of available themes and plugins. So, is WP simply the best or are there other systems out there that are worth our while? (more…)

Read More