Mobile traffic and mobile device usage have skyrocketed over the past few years and mobile apps are continuously rising in popularity. Nowadays, many people use various mobile apps to stay updated, entertained or simply enjoy products and services from their favorite brands. Meanwhile, businesses are making an effort to develop mobile apps for their target audience that will meet and even exceed the customers’ needs and expectations. (more…)
Several decades ago, headphones may have been a high-tech gadget, but today they are one of the most common items that virtually everyone owns. There are various types, brands and traits of these items, and you have more choice than ever, which can sometimes be considered a downside. You see, having too much choice means that it might be difficult to choose the right ones. With this in mind, here is a simple step-by-step guide for buying headphones.
Starting a web-based company can be rather difficult. You have to consider the right marketplace, create and market a product, build an online store and cater to all of your customers’ wants and needs without getting buried by the already large number of competitors. There are things you can do all by yourself without breaking a sweat, but there are also those that require professional help if you wish to avoid shooting yourself in the leg, metaphorically speaking. That’s why we’ve prepared this nifty little list of tips that will help you successfully start your own online business. (more…)
Having your own personal website used to be a right reserved only for developers and those who can afford it. Today, however, people can create an entire website, complete with contact info, various pages filled with content or even an e-commerce store with just a couple of clicks. With so many websites being created every day, hackers are presented with a unique opportunity to get as much information they possibly can, using various shady methods and techniques. That said, let’s go over some of the most common cyber-attacks used by hackers worldwide, as well as some tips on how to prevent them from happening in the first place. (more…)
Optimization of your website in order to provide a better user experience is an important thing, and even more so when it comes to ecommerce. You see, the average conversion rate of most sites online is about 2.35 percent of all visitors. On the other hand, with a proper amount of optimization, you can easily achieve as high as 5.31 percent, which is more than double. This would mean that for every 100 visitors to your website, you would get 5-6 customers instead of 2-3. Still, how do you optimize your ecommerce website? Let’s find out! (more…)
An ecommerce website requires growth tactics different from non-commercial websites. What’s more, online traders focus on higher conversion rates, rather than mere traffic. Because of that, e-stores need a special approach when it comes to creating growth strategies. Everything they post or think of should be related to sales. However, being aggressive and invasive in talking customers into buying your products can boomerang back and bring no benefit. Therefore, here are some clever ways of growing your ecommerce website into a popular e-shopping place. (more…)
Whether you’re looking for a part-time job to pay off your student loan, or you need some additional money to support your family, the Internet offers many job opportunities. Owing to technological advances, we have access to an enormous market of virtual jobs that we can easily fit into our busy schedules. You can often find a side-job that you are truly interested in, that can ultimately become more than just a way of earning a few extra bucks. (more…)
WordPress (WP) is a platform which stands out from the rest of the content management systems (CMSs). It is estimated that around one-fourth of internet content is managed via this solution, which is already enough to strike awe. The driving force behind this stellar success is certainly WP’s user-friendliness. You do not have to possess coding or web design skills in order to get the digital show on the road. Also, there is a myriad of available themes and plugins. So, is WP simply the best or are there other systems out there that are worth our while? (more…)
Research conducted by Stockholm School of Economics goes to show that offering continuous value to consumers creates advertising equity that compels users to take action. The research basically confirms the definition of content marketing provided by Content Marketing Institute that states:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In terms of content marketing, consistent content stands for advertising equity. You have to give consistent value to the readers in order to attract new and retain already clearly-defined audience. (more…)
Leading IT companies are trying to put in place an infrastructure to support their mobile workforce and a range of complex connected devices. On the other hand, they are also trying to meet the compliance challenges. Data recovery and protection has higher priorityas cybercrime is on the rise. The expense of data rapture is increasing because of the new set of data protection regulations. IT companies are looking at cloud backup as an effective way to secure and recover data.