4 Steps to Optimize Your Ecommerce Website

1Optimization of your website in order to provide a better user experience is an important thing, and even more so when it comes to ecommerce. You see, the average conversion rate of most sites online is about 2.35 percent of all visitors. On the other hand, with a proper amount of optimization, you can easily achieve as high as 5.31 percent, which is more than double. This would mean that for every 100 visitors to your website, you would get 5-6 customers instead of 2-3. Still, how do you optimize your ecommerce website? Let’s find out!

1.      Visual salesperson

There is a reason why traditional retail revolves around a salesperson, and the lack of the same or similar thing in the digital environment may turn out to be quite problematic. You see, having visually pleasing add-to-cart button may have some power of suggestion to it, but it’s not nearly the same thing. Because of this, you need to design your page in a way that it gives you the same benefits that you would receive from an actual salesperson. We are talking about things such as product pairing suggestions, wish lists and inventory level alerts. Luckily, making all of this come to life is not nearly as difficult as it may seem at first.

2.      Find the right host

Another thing you need to do is find the right web host for your site, seeing how this can affect nearly every aspect of your business in the online environment. First of all, you need to find someone who can provide you with a minimum of 99.99 percent of uptime, seeing how anything less than that would be devastating for your business. The second thing you need is a 24/7 available customer support. A problem that occurs at 1 am is as dangerous for an online business as the one that happens at 1 pm. In the end, you also want a host with a great WooCommerce support, seeing how this can make your job much easier.

3.      Mobile responsive design

A few weeks ago, Android finally dethroned Windows as the most used OS for browsing the Internet. Because of this, it has become more than clear that one of the main things you should focus on is finding a way to make your website more responsive for mobile users. In other words, you need to find a way to make both your layout and content more appropriate for mobile browsing. The first can be achieved by making your content more fluid, and the second by using mobile-friendly formats such as video, live-stream, cartoons or infographics.


4.      Help people find you

In the very end, you may want to work a bit on your website’s SEO in order to help people find you more easily. Here, you need to focus on issues such as transparency of your URL, adequate use of keywords and the proper way to analyze your target demographic. Aside from this, there are a few more tricks you could resort to, such as internal linking, but this is something that requires a no small amount of skill (if you want to do it the right way). Finally, you should never neglect the importance of visual stimulus of a search, which is why you need to optimize your snippet accordingly.


By making improvement in these four areas alone, you are bound to raise the quality of your website to a whole new level, opening up a world of new possibilities in front of you. This will increase not only the number of visitors on your website, but also the number of conversions that you make. Put together, this should give your ecommerce website a powerful boost and maximize your profits in no time.

Dan Radak

Dan Radak

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.