The Implementation of Local Content Marketing Strategy

evolution_of_local_search_on_internetResearch conducted by Stockholm School of Economics goes to show that offering continuous value to consumers creates advertising equity that compels users to take action. The research basically confirms the definition of content marketing provided by Content Marketing Institute that states:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

In terms of content marketing, consistent content stands for advertising equity. You have to give consistent value to the readers in order to attract new and retain already clearly-defined audience. (more…)

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Killer Content for Killer Landing Page

laptop-593673_1280It would be safe to assume, that the way you optimize your landing page can make or break your success. With this in mind, you need to do absolutely everything right about it. Even though there are many elements to a good landing page, when it comes to it, quality content is an absolute paramount. Because of this, in order to make a killer landing page, what you need is a killer content and here are few tips and tricks on how to make this happen. (more…)

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