Why Your Business Needs an App

mobile appsDue to a number of technological advancements, the world has never been smaller in terms of how easy it is today to get in touch with people all over the globe. For this reason, many businesses are trying to establish an online presence via blogs, websites and social media. However, these three are not the only ways for a company to market itself in the online world.

Mobile apps are the latest trend that more and more small and medium-sized business are catching on to. Considering the amount of time that people nowadays spend using their smartphones, this seems like a logical turn of events. Actually, if you have a mobile app, customers will probably pick you over your competition. With the fierce competition in today’s business world, not having a mobile app is pretty much a luxury you cannot afford. In the following article we will examine all the benefits an app can give to your business.

You will be easily accessible

According to the statistics, an average American spends more than two hours per day on his smartphone. Almost three quarters of Americans check their smartphones at least once an hour, and out of all that time, around 90% is reserved for app usage. This goes so far that they now spend more time on their smartphones than in front of the TV. With this in mind, it is easy to conclude that if you have a mobile app, customers can get in touch with your business at any time or any place.

You will beat the competition

Imagine a situation where a potential customer has to pick between you and one of your competitors. If you have a mobile app while your competitor does not, that customer is very likely to opt for your product or services. But what to do if you cannot afford a mobile app and you do not possess the right knowledge to develop one? Fortunately, there is a mobile app maker that can turn any beginner into an app developer.


Mobile app is another direct marketing channel

Apps proved to be exceptionally useful, as they can provide general information, prices, search features, user accounts, messengers, etc.  This is a major benefit, as customers only have to slide their fingers down to your app, open it, and all the necessary information about your business is right there.  If you want to achieve a more direct interaction, you can use push notifications just as a reminder.

Customer engagement will improve

Regardless of your field of work, customers need a way to get in touch with you. If your app includes a messaging feature, the way you communicate with customers will be totally different.  To illustrate, if you were a restaurant owner, you would greatly benefit from an app that will enable your customers to book a table at your place. It is highly likely that many people will go for this option, simply because it takes less time.

An app builds brand and recognition

A mobile app can be very beneficial for your brand awareness. You can create an app according to your wishes, but what you actually want to do is develop the one that includes features you know your customers will simply adore. It should also be well branded and have an appealing design.

Regarding recognition, the more your customers use your app, the more likely it is that they will buy your product or use your services. In advertising, this is called the ”effective frequency”. It takes around 20 times for your brand to be seen or heard of before it gets noticed.

Customer loyalty will steadily increase

This is probably the most important reason for getting a mobile app for your business. Potential customers are constantly bombarded with ads, billboards, flashing signs, flyers, Facebook ads, newspaper ads, etc. As a result, it has become extremely easy to lose impact on customers. A mobile app is an excellent solution for this problem, as it can be used to make and maintain true and sincere connections with them. This way, you will surely develop customer loyalty, which can prove to be crucial for your business in the long run.

customer loyalty

Create a good foundation for the future

Mobile apps will certainly become an integral part of any business in the future. The choice you make today can greatly affect your business in the future, so it is up to you to decide whether you want to see your business get left behind the competition or reach the very top.

Dan Radak

Dan Radak

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.