Using WordPress to Your Business Advantage

Let’s face it. If you are a businessman, it is highly unlikely that you will not have the need or the obligation to use the Internet. The ever-present world wide web gives such a vast sea of opportunities, that even if we could name them all, it would take us several weeks to do so. Instead, we will focus on what are the benefits of using a WordPress as a platform to run your businesses site on.

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Ease of access

Probably the biggest reason on why WordPress is so popular, is that it requires literally zero knowledge about HTML (Hyper Text Markup Language) coding or editing. The whole process of creating a website here is less than ten minutes long – if you are looking for a basic solution. Also, it enables you to have point-blank access to the content displayed on your site. Also, one of the best features of WordPress powered websites is that you don’t need any kind of special platform for content management, as its dashboard is web based, so any browser will do the trick for you.

Media-friendly

To be honest, every business today is somehow connected with social media. Be that tweeting about your favorite restaurant, sharing images from summer holiday in some hotel over Instagram, adverts are everywhere. Luckily, WordPress has very (and we mean it, VERY!) good platform for connecting and sharing with social media most people use.

The cost

Basic package for setting up your site on WordPress is zero dollars. Yes, it is free. But, due to a more professional look, it is advised that you invest 50$ at least (web-address, domain, plugins and a WordPress theme might be required) per year, to make it worthwhile. Because of this low price, it is very attractive for small businesses and startups, as well as for those who want to separate their company’s blog, from the rest of the site, without too much investments.

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Plugins

Some of WordPress plugins are there simply because of aesthetics, while other improve the way your website works. Let us see which the most popular ones are, and how they can help you.

  • 404 Redirected – The worst thing that might happen to you, is that you have a “dead link” on your website, and you do not know about that. Google’s algorithm is not too friendly towards sites containing 404s, so this plugin will help you to locate and redirect such links to similar content. This will also retain people on your site, rather than pushing them away.
  • Visual Composer – Instead of wasting money on hiring a web-designer, with this plugin, you can do it yourself. It is possible to pick up some of predefined frames, and work upon them, or to create completely new layout. Also, it gives the opportunity to edit both front end of the website, and that which is “under the hood” – backend.
  • VaultPress – Crashed website can be real pain in the neck and a buzzkill. To avoid stressing about this, VaultPress will back up all the data you have, and give you the opportunity to bring back your site from the dead once more. Just like Windows’ backup and restore option. Its low price is due to its “in case of emergency” nature.
  • Contact Form 7 – In case that you wish your e-mail inbox to remain free of spam of different sorts, you might consider putting a contact form on your website. It is quite convenient, because spambots are very unlikely to penetrate its system of prevention (often CAPTCHA), and you can add several other things which will make spamming even less possible.
  • Tickera – For businesses which deal in organizing or managing events, this WordPress event ticketing plugin will make the whole process of selling/buying tickets much easier. Also, it is supported by Android and iOS applications, giving you the opportunity to manage the whole process on the go.

All things considered, we can see that maybe the hardest part about launching a WordPress powered site is the initial part of gathering all necessary elements into one functional entity. Then comes the “easy” part of putting up and maintaining content and the site in general, and finally getting the people to hear about the site and visit it as often as possible. Only one thing should be at your mind when comes to this, and that is quality.

Dan Radak

Dan Radak

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

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