In one of the previous articles, we showed you how to use filters to exclude spam in Google Analytics. This solution was quite good, however, the spammers get better and we have to use a better technique to fight them back.
The issue with the fake traffic (also called ghost traffic) is that it completely spoils your analytical data. On top of that, the spammers often fake more pages visitied and non-zero average time on the page. (more…)