An ecommerce website requires growth tactics different from non-commercial websites. What’s more, online traders focus on higher conversion rates, rather than mere traffic. Because of that, e-stores need a special approach when it comes to creating growth strategies. Everything they post or think of should be related to sales. However, being aggressive and invasive in talking customers into buying your products can boomerang back and bring no benefit. Therefore, here are some clever ways of growing your ecommerce website into a popular e-shopping place. (more…)
Research conducted by Stockholm School of Economics goes to show that offering continuous value to consumers creates advertising equity that compels users to take action. The research basically confirms the definition of content marketing provided by Content Marketing Institute that states:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In terms of content marketing, consistent content stands for advertising equity. You have to give consistent value to the readers in order to attract new and retain already clearly-defined audience. (more…)
It would be safe to assume, that the way you optimize your landing page can make or break your success. With this in mind, you need to do absolutely everything right about it. Even though there are many elements to a good landing page, when it comes to it, quality content is an absolute paramount. Because of this, in order to make a killer landing page, what you need is a killer content and here are few tips and tricks on how to make this happen. (more…)
Undeniably, SEO is considered to be one of the most important aspects of web marketing. It also helps in the promotion of websites for indexing of search engines, especially the most popular ones: Google, Yahoo, ASK, and MSN. To do so, there are some SEO tools used to assist and lighten up your SEO load. Some of these tools you need are the ranking tool, link popularity checker, and the copyscape.