In terms of marketing, people usually refer to promoting, selling and/or distributing a product or service. When it comes to freelance marketing, however, things are a tad different. Well, not really that different, as quite specific. When you are looking to improve your online presence as a freelancer, you are looking at the same level of promotion, sales and distribution, the only difference being: you are looking to do this inwards. In layman’s terms, you’re promoting and selling your own self on the market. This is why it is vital that every freelancer obtains at least the basic marketing knowledge. (more…)