There are two types of entrepreneurs, those who view piling data as a burden, and those who view it as great pool of knowledge – which can be used for determining patterns that will increase their company’s productivity and profitability. All companies run by entrepreneurs from the first group end up on the long list consisted of more than 90% of businesses that shut down during first phases of their development. Entrepreneurs from the second group on the other hand have much better chances to succeed.
Unfortunately entrepreneurs are not the only people who realize the importance of big data. Cyber-criminals also realize how many useful information is hidden behind peta- and zettabytes of data, which is why we witnessed several big data breaches in recent few years. (more…)