The Importance of Employee Selection

employeesA business organization is complex machinery with many moving parts. A crucial one is not made of glass or concrete, but flesh and bones. Employees are a heart and soul of every company, and without them, dynamic growth and business expansion are dreams built on fragile foundations. Knowing who the best addition to the team is may determine the future of the company. Candidate resumes are a no-brainer, however, in today’s market, they might not be the best solution to gain insights into candidates. Therefore, business owners and managers must set up broader hiring strategies that involve a wide array of factors. (more…)

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Choosing a Connection Type for your Small Business

network cable yellowNowadays, choosing the internet connection type truly is one of the most important factor you need to account for when running a small business of any kind. Being offline is like being in the dark for most types of business out there, from retail to utility.
The fact is that 78% of U.S. residents have a social media profile. An even more impressive stat is that U.S. ecommerce sales in 2015 have reached 1.5 trillion dollars. Both of these statistics only support the claim that having an online presence of any kind is an imperative in 2016 and beyond. (more…)

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Freelancer’s Guide: How to Improve Your Online Presence

Social Media Coffee TabletIn terms of marketing, people usually refer to promoting, selling and/or distributing a product or service. When it comes to freelance marketing, however, things are a tad different. Well, not really that different, as quite specific. When you are looking to improve your online presence as a freelancer, you are looking at the same level of promotion, sales and distribution, the only difference being: you are looking to do this inwards. In layman’s terms, you’re promoting and selling your own self on the market. This is why it is vital that every freelancer obtains at least the basic marketing knowledge. (more…)

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Best Gifts for Computer Geeks

topJust a few decades ago, when it first appeared, gaming was no more than a hobby. Today however, it is more of a lifestyle. In fact, it would be safe to assume that gamers today are a fully-fledged subculture with their own sets of values and preferences. They go as far as to include gaming into every aspect of their lives including their dressing code, interior design and their social life. For this reason alone, here are few gifts that are quite suitable for gamers. (more…)

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Minimizing New Business Risks

business-561387_960_720Entrepreneurship is associated with various types of business risk. In this article we are going to share a few tips that will help first-time entrepreneurs to reduce business risk and turn their companies into secure and profitable enterprises.

Understand the risks

This is the first and foremost thing every first-time entrepreneur needs to do. Business risks can be divided into two categories: (more…)

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Protecting Your Big Data Domain

data securityThere are two types of entrepreneurs, those who view piling data as a burden, and those who view it as great pool of knowledge – which can be used for determining patterns that will increase their company’s productivity and profitability. All companies run by entrepreneurs from the first group end up on the long list consisted of more than 90% of businesses that shut down during first phases of their development. Entrepreneurs from the second group on the other hand have much better chances to succeed.

Unfortunately entrepreneurs are not the only people who realize the importance of big data. Cyber-criminals also realize how many useful information is hidden behind peta- and zettabytes of data, which is why we witnessed several big data breaches in recent few years. (more…)

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