An ecommerce website requires growth tactics different from non-commercial websites. What’s more, online traders focus on higher conversion rates, rather than mere traffic. Because of that, e-stores need a special approach when it comes to creating growth strategies. Everything they post or think of should be related to sales. However, being aggressive and invasive in talking customers into buying your products can boomerang back and bring no benefit. Therefore, here are some clever ways of growing your ecommerce website into a popular e-shopping place.
Customers as product promoters
Product marketing is a continuous process which demands dedicated, creative work. Investing a lot of assets, time and energy is a must if you want to bring your e-store to a higher level. The entire process will be much easier if someone else does one part of this work for you. Social media platforms are perfect means of popularizing your product in an affordable way.
Here’s where your customers can play an important role. For instance, you should include a special discount coupon or a small gift in every purchase they make on your website. They will be able to click on the coupon or get the gift when they share their purchase on social media – twitter is a perfect platform for this purpose. In order to accelerate the sales process on this network, use a Twitter Buy button, as well.
Inspiring buyers to come back
Selling a product once is nice, but not thrilling. If you don’t manage to build hype around your ecommerce business and your products, you’ll live off of random purchases. But what you need is to go an extra mile and inspire your buyers to come back for new purchases. Given that email is still one of the most powerful communication tools, you should use it to nudge your one-time shoppers and inspire them to buy again. That action can be taken at the moment after they buy a product, or after a certain period of time.
The offer you send them should contain a new product, pertaining to the one they’ve just bought. For instance, if they bought a smartphone, send them an email offering a special discount on a smartphone case. However, if you decide to send an email a week or ten days after their purchase, include an affordable price for a different product. Moreover, this email strategy is a great way of winning back buyers who abandoned their carts before finishing a purchase.
On the other hand, you could incorporate a point-collecting system into your ecommerce. Set several point-based levels and inform your customers what each level brings to them.
Increased online visibility
If you want your online store to become a successful business, it should appear in as many online contexts as possible. The essential prerequisite for reaching that goal is to use as many practical ecommerce solutions as possible. Firstly, it’s vital to connect your website with your social media pages. Secondly, your revenues will depend on traffic, which is determined by your SEO tactics.
So, make sure your customers leave comments on your products. This is an invaluable SEO feature that will help your natural growth in SERPS. Apart from that, your content should reflect the current trends of the niche, meaning your blog section should contain pieces written by industry influencers. Their marketing potential is huge, and it would be wise to make good use if it.
In theory, every business growth is welcome. However, the types of growth can vary in practice. Due to the tremendous potential and competition in the ecommerce market, ambitious e-store owners won’t just wait for things to happen – they’ll hack their way to the top. To reach that goal, it’s essential to build a user-oriented website that will manage to acquire new visitors and turn them into regular customers. If you apply the tips from this piece, your growth effort should quickly yield significant benefits.